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Adoption of Mobile and Platform based Application

India’s cellular subscriber base has crossed 1.25 billion making it the world’s third-largest cellular subscriber base. The country continues to witness exponential growth opportunity and there is huge growth opportunity, which this mobile penetration brings along with. The Government has been focusing on the increased digitization of the economy with the ambitious objective of moving closer to a cashless economy through the Digital India initiatives.

Papers in this track should address issues ( but not limited to ) as under: 

  • Potential of mobile applications in business ( public and private )
  • Mobile adoption issues by businesses ( MSMEs in particular)
  • Factors affecting users adoption of platform driven services
  • Adoption issues of m-governance services by citizens of the country
  • Security ,Trust and Ethical issues in adoption of mobile and platform based services
  • Case studies related to success factors in context to platform based services
  • Integrated channel strategies (e.g., multi-channel, omni-channel, webrooming, showrooming)